| Baygon® & OFF!® Iwas Dengue Campaign 2004 benefits over 162,000 households! |
The Baygon® and OFF!® Iwas Dengue campaign addresses the need of Filipino consumers for trusted protection from Dengue mosquitoes. Its unique and integrated format – (1) people call in to report Dengue outbreaks (2) Iwas Dengue Brigade responds by conducting spraying and sampling operations (3) follow-up via educational materials – makes it the biggest and most widely recognized public service program of any kind in the country.
Now on its 7th year, the campaign has made the names SCJohnson, Baygon® and OFF!® synonymous with Dengue prevention in the Philippines.
The 2004 Iwas Dengue public service program ended November 30 and benefited over 162,000 households nationwide.
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